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Our stores, Morano Gelato Hanover and Morano Gelato Chestnut Hill, along
with our company Morano Gelato Inc, are now permanently closed and will not
be reopening. This is our final decision.

It is with much sadness that I write this last message for our customers and fans. After many weeks of troubleshooting, projecting, and weighing all options, I’ve watched our opportunity to return to normal business operations anytime in the near future dwindle day by day.

I assessed the PPP loan and like many business owners, realized early on that they were not effective enough and are better suited for those essential businesses who are still operating with a larger payroll, or businesses that have a strong take out/delivery service already in place and are still running, albeit with fewer customers.

The new COVID-19 safety requirements of businesses to operate in this “new normal” we are in will require additional capital from already strained businesses to purchase new equipment, create new safety operational manuals, and employ safety and cleaning protocols regularly (or pay a service provider to do this). This now leaves these businesses vulnerable to lawsuit liabilities - from consumers and employees to the all-so-fun passerby who wants to simply blow their whistle.

I, like many business owners, am no stranger to obstacles. Business ownership comes with operational challenges on a consistent basis. These new COVID-19 restrictions are another large hurdle and can be overcome through the resilience and tenacity most entrepreneurs possess. That being said, when you limit the number of guests allowed to enter establishments that depend on heavy foot traffic and lines to generate revenue, it’s clear that more economic hardships will be endured by many businesses for months to come. Our company depends on long lines in the summer season to carry us through the colder months. We have simply lost this opportunity and there
is no recovering.

I started this business 10 years ago at a young age with no money to fund my dream of a gelateria. Like many small business owners starting a company or seeking funding to grow, my dreams came at a price of personally guaranteeing anything and everything I signed. Many small business owners will put everything on the line to get the opportunity to serve their community yet are significantly undervalued for their effort. While I am
not sure where Main Streets will go from here, if we want more small businesses, we need to fully support them and their pricing (often determined by their higher operational costs), while also encouraging a fair shot at their start.

I am grateful I have had the opportunity to serve the Hanover and Chestnut Hill communities, that I was able to connect with so many wonderful customers and staff members over the years, and that Morano Gelato brought happiness to the young and old. Watching customers get excited over our
daily flavors brought me much joy, and I will forever appreciate these wonderful memories. Thank you to all.

Wishing all of our customers great health and happiness,

Morgan Morano